How Alex Ketchum Became A Successful Social Media Content Creator

An image showing social media success.

 

It is challenging to be noticeable on social networking websites. You will compete against a sea of social media content, which keeps changing at an unfathomable pace. The content that works today may not work tomorrow, and keeping up with the pace of change could seem like chasing shadows when you are not making a good effort. It requires a unique blend of hard work, talent, and skill that not many can produce. One of the content makers who has made a name for himself on social media is Alex Ketchum.

He is an actor and social media content creator born and brought up in Toronto. His early interests were in filmmaking. He started his journey as a 13-year-old content creator who shot short videos at home with a flip phone. He made many different videos that laid the foundation for his future. A young Ketchum did not know that he was refining his acting, storytelling and filmmaking skills, which would turn out to be valuable in the future. It might even be said that the grainy cell phone videos prepared Ketchum for a career in content creation.

As he aged, Ketchum started treating things seriously and pursued Film Production from York University. In his study days, Ketchum made and directed a few award-winning series and movies. Most notable of those is ‘Tinder the Web Series’ on Vimeo, which talks about the many facets of the dating application Tinder. Despite the big success of the web series, he understood that his interest lies in being before the camera instead of being behind it.

Alex Ketchum and Social Media Comedy

When Ketchum looked at the comedy landscape on social media, he did not notice the kind of content he realized he could produce. In other words, he saw an opportunity there to produce what he could. He used his ideas on YouTube without worrying about the negative results of it and started what would go on to be an extremely successful career.

Over the years, he has been consistently delivering viral videos which catch the eyes of netizens. In his best-known video, ‘Fixing my wall with ramen noodles’, Ketchum used a social trend, characteristic of that period, and took it to a different level with his style of comedy. The YouTube content was so trendy that LADbible and VT used it. The video has millions of views on the internet.

A different viral video is the one where Ketchum talks about the worst-reviewed Toronto motel. Numerous media outlets used that video, as well. Those are only two of his videos that show his capability of assessing cultural points of reference, delivering content that pushes the boundaries, and surprising the audience.

Lately, Ketchum has also used Instagram to showcase his short format content. He has been paying attention to increasing audiences across social networking websites with his initial success, while expanding his creative internet brand and staying in accordance with the voice that he created for himself.

It has fast become a path of business that he grows, nurtures and transforms into something extremely big. Anyhow, he still remembers what helped him to reach here. Ketchum has turned into a popular social media figure, so he knows the dangers of mass public attention, plus he tries hard to stay raw and authentic. The attitude of Ketchum coupled with his shrewd understanding of the way to handle the media prepares him for a successful and long career.